It’s been said that half of all marketing in the 21st century is in the form of video. What’s more, a recent study found that video ads outperform static banners on almost any platform, ranging from digital signage to websites. That means you have the opportunity to command even more attention for your product or service with a cleverly-filmed advertisement.
We’ve put together a list of seven simple steps that will have you on your way to making a video ad for your business.
- Get the perfect title sequence. With over four billion videos being watched in 2015, it’s important to make sure you’re not missing out on potential viewers by not having a catchy and intriguing title sequence. You can use photos, graphics, animation or music–whatever works best for your brand—but keep in mind that videos tend to be between 7-15 seconds long so that your audience can actually see what you have to show them! (Also keep in mind that the longer the video is, the higher the production value and thus…the higher the production value. You can always start out with a short video and then create more if it does well.
- Plan your message. What is the purpose of the ad? Who is your target audience? What are you trying to get across in this video? Once you’ve developed an idea, write a script that will tell viewers what your business does and why they should care. You’ll also want to include contact information so that viewers can easily reach you if they want to know more or schedule an appointment. Keep it short and concise, and try not to ramble.
- Come up with a compelling concept. You have to make the viewer want to watch the video, so you need something that will keep them engaged and increase the chances of conversion. Research shows that pithy, simple marketing messages have the highest impact. Videos with simple concepts and high levels of emotion are more compelling than videos that try to impress viewers with lots of bells and whistles. For example, a video showing how your product works or can benefit someone else is more likely to be effective than one filled with overly technical information or witty banter between two people who really aren’t relevant to your target audience.
- Do your research. Before you shoot, spend a few hours researching your topic so that you know what to include in your video ad. This will not only help you make a better video, it will also help you plan out your marketing campaign. For example, if you know that your video is likely to appeal to middle-aged women with families, then you can work with a specific demographic in mind when producing the video and writing the copy.
- Make sure it works on all devices. In 2015, more people watched videos on their mobile phones than on desktop computers. Keep that in mind when creating your video ad and make sure that it plays nicely across all devices. If viewers can’t see or hear your video because of poor quality, they might never come back again!
- Create appealing visuals and audio. All of the old rules about video production still apply, including the importance of good audio and visuals. As with written copy, when it comes to video, you want to keep things short and sweet. A 30-second ad should be more effective than a 60-second ad if you want it to be.
- Think about your call-to-action (CTA). You also need to think about how your ad will end if viewers click on your link or leave a comment on social media. If you want them to reach out to a specific person or department, then make sure their email address is clearly visible in the video ad that they leave there for others to see.
- Use social media marketing. Social media video ads are an important tool in the arsenal of effective video advertising. These help to drive traffic to your website from the existing social media accounts that you own. Take time to plan your social media marketing with creativity in mind, and remember that you can’t simply upload a copy of your written ad and use it on social media; it’s going to need audio, proper dividers and eye-catching images.
- Make it fun! It’s no secret that consumers are more likely to respond positively when they enjoy what they’re seeing and hearing. Even the most professional and impressive video ad can lose its impact if it’s not presented in an enjoyable way. If you’re using video ads for marketing, remember to insert some humor or add an unexpected twist to keep your customer interested and engaged.
- Have a fall-back plan. Video marketing is growing in popularity all the time, but despite its positives, it’s important to remember that “it takes three to make a hit,” as they say. You need to have a strong plan for when your video doesn’t catch on immediately just as you would need one if you were launching any other form of advertising campaign. If you fail to do this, you will most likely lose money and never recover it. Most businesses don’t make any sales because they don’t spend marketing dollars. They rely on the Internet to do the marketing for them. This is a big mistake! You need to be looking for your own customers!
As the saying goes, “You will never get what you want if you don’t ask for it.” By taking action and investing in your business, there is no doubt in my mind that you can start receiving an online income and receive it from anywhere on planet earth that has Internet access. Start today by looking up and reading more about the Internet opportunities available to you.
Now that we are all in agreement, let’s go ahead and take action!
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